How do you enjoy a juicy burger? The only way to eat a burger is with a wide open mouth and take a bite which often than never leaves me with that “condiment smile”, where the ketchup, mustard, etc. is smothered all around my lips. It looks funny but unappetizing for the other person, so I avoid eating it ‘my’ way! However, I was not aware until now that eating with your mouth wide open is considered a cultural faux in Japan. Were you?
In Japan, it is culturally regarded as attractive to have ‘Ochobo’ – a small and modest mouth. The opposite is frowned upon as rude an ugly. Thus, a nation known for its impeccable table manners, gorging a burger in public with an open mouth, especially for women, is not considered as a good manner. To make it socially easier for Japanese woman when eating one of their burgers, Freshness Burger (a fast food restaurant chain) came up with an idea and created a ‘Liberation Wrapper’ to avoid a cultural faux. Its said that sales have soared 213 per cent in just one month since introducing it.
Curious how? Visit the link: http://www.buzzfeed.com/regajha/a-japanese-burger-chain-made-face-masks-so-women-can-eat-bur
Daft or Creative idea, you decide…but it might soon be catching up!!